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Month: April 2020

Improving Your Business With SMS Marketing

Improving Your Business With SMS Marketing

Technology has impacted the development of new forms of marketing communication. Modern media is full of ads. For this reason, applying traditional forms of communication to new communication channels, as the does it, is a real refreshment.

SMS marketing provides a wide range of options starting with the placement of information, sales, educational messages, etc. It has a mutual benefit for both the user and the person who posts the message. With this form of marketing, your company is closer to the target group, to get the right information, etc. At the same time, the user gets the information that is important to him in a simple, cheap, and easy way.

SMS marketing from is communication with huge potential. Messages can be sent to inform customers about the status of their order, and can also be sent as promotional messages, containing brief information on the current discount, etc. SMS messages are an incredibly powerful and potent marketing channel, mainly due to their intimate nature, and some neglect compared to other media. SMS messages are short and concise, which puts the focus on what matters.

Amazing SMS efficiency

It is supported by the average statistics of SMS opening, which says that SMS messages are opened on average in 98% of cases. Compare this to email that the average opening is around 18%, and you will understand why there is a huge potential in SMS for your business.

More importantly – the incredibly intimate character of SMS leads to fascinating statistics – most SMS’s are opened by recipients within three (3) minutes of receipt. It means that if you have a message that you want your customers to see immediately, the most effective way is to send an SMS.

You can use mobile marketing for multiple purposes, for example:

  • As an announcement of new products
  • Promote one-day actions
  • Promote special events
  • Announce openings of new stores
  • As a party invitation
  • The daily menus of restaurants
  • SMS business cards
  • SMS coupons, and much more.

SMS marketing can be a powerful support, and generator for new customers to your web store, and your business in general. Due to its neglect, this form of marketing is not sufficiently used in the regular business of many companies, which is why it is now an ideal time to include it in your marketing tactics. SMS marketing is effective, convenient, and instant. Your customers can’t ignore … Read the rest