The adamantly heterosexual dating website, which has accepted only male-female couples since its inception in 2000, is launching a gay matchmaking service called Compatible Partners.
But eHarmony’s new relationship with the gay community is more like a shotgun wedding: The company agreed in November to start the dating service as part of a settlement with the New Jersey attorney general in the wake of a discrimination suit.
Dating site consultant Mark Brooks says Compatible Partners will be watched closely.
“This will be one of the most scrutinized products in Internet dating,” said Brooks, who hasn’t worked for EHarmony. “They will have to introduce an A1 product.”
It’s not a comfortable fit for eHarmony’s founder, Neil Clark Warren, who based the original service — which requires applicants to fill out lengthy questionnaires — on his own practice as a psychologist.
The disclosure at the bottom of the web site reads:
The Company’s patented Compatibility Matching System was developed on the basis of research involving married heterosexual couples. The Company has not conducted similar research on same-sex relationships.
Whatever. The company is owned by anti-gay Mormons who don’t give two shits about same-sex relationships.
If I were single, I would never use Compatible Partners. Those homophobic jackasses wouldn’t get a dime of my money.
