Feb

2

This Fat Girl Commercial is So Funny and So Wrong

Filed Under Marketing, Social Media, Women's Issues 

This Amp’d commercial has been edited by AllYourPrices.com, creating a new re-purposed video designed to market their web site during the last few seconds of the video.

What’s wrong this video? A couple of things come to mind: (a) making fat women the butt of a joke (again!) and (b) using fat jokes to promote a product.

What Amp’d and AllYourPrices.com did right: (a) using humor to create some outrageously contagious viral marketing (b) posting the video on YouTube and (c) making sure that the embed option remains available so people like me can post their video all over the web.

I’m still laughing, even though the feminist womanist in me knows it’s wrong.

If it makes anyone feel better, Amp’d filed bankruptcy and closed down in July 2007. I guess fat jokes didn’t help their company much at all. AllYourPrices.com might want to learn a thing or two from Amp’d; humor is great, but re-purposing Amp’d commercials might not be a good idea.

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