Jan

26

Is This a Sign That Advertisers Aren’t Happy With MySpace?

Filed Under Business, Marketing, Social Media 

It appears MySpace’s advertisers are forcing MySpace to step up their game. While checking my email there, I noticed a survey ad in the left sidebar. I love marketing and I really, really enjoy watching MySpace’s new marketing challenges. Once the King of social networks, MySpace now has to prove to its advertisers that their web site is worth an inclusion in the company’s advertising budget. It’s not enough anymore to simply brag about their huge membership numbers.

I just love the wording on MySpace’s banner ad: Stop and be friendly. We want to get to know you. Pfft! Bullshit! Myspace needs quantifiable and verifiable information to pass on to their advertisers. Here’s MySpace’s latest attempt at marketing research:

myspace desperation In what year were you born?

Please indicate your gender

How often, on average, do you visit MySpace?

How often, on average, do you visit MySpace Music?

Have you heard MySpace launched a music service joint venture with the major record labels on September 25?

If you answer yes to that question, these are the questions you see:

From which of the following online sources have you heard about the MySpace Music joint venture?

From which of the following non-online sources have you heard about the MySpace Music joint venture?

Did you notice Toyota was a sponsor for the MySpace Music joint venture?

Which of the following Toyota models listed in alphabetical order do you recall are currently sponsoring the MySpace Music joint venture? If you can’t recall, please select “don’t know” at the bottom of the list.

Using a 5-point scale, where 5 means “very excited” and 1 means “not at all excited,” how excited are you about the new MySpace Music joint venture?

Have you used any of the features of the MySpace Music joint venture?

Have you heard about the “Toyota Tuesday” sponsorship, where every Tuesday there is free music download on MySpace?

What is the likelihood that you will buy a vehicle within the next 3 months?

What is the likelihood that you will buy a vehicle within the next 12 months?

Which of the following music digital services do you currently use?

Are you the parent of a child or children in your household under the age of 18?

Which category best represents your total annual household income (before taxes)?

Which of the following best describes your race/ethnicity?

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