In the SistersTalk mailbox this afternoon:
In January of 2008, Echelon Business Media Inc., owner of Echelonmagazine.com created GayFranchise.com to bridge the gap between mainstream franchisors and the LGBT community. This site offers a directory of over 60 franchise opportunities in various categories, from coffee shops to financial planning franchises.
Despite some in our community who profess a policy of privacy when it comes to their sexual orientation at work, who we are in all aspects of our lives, comes out at the office. Whether it be the office Christmas party, or telling people what you did over the weekend, or even requesting domestic partner benefits, our sexual orientation eventually comes out at work. If this has become a problem for you in the past, it is all the more reason to own your own business.
GayFranchise gets your sexual orientation out of the way from the get-go. Our franchises are looking for a diverse array of franchisees. Your fear of being outed is completely alleviated from the moment you request more information. Gay neighborhoods are sprouting up all of the U.S., and having a gay-owned franchise in these areas are an added plus to the franchise owner as well as the master franchise.
The clients within the GayFranchise directory are targeting their opportunity towards the Gay community for a variety of reasons. Most members of our community are more available as the majority of us don’t have children. The amount of people with a college education skews very high in most polls. We also have an understanding of “risk” as it is risky enough as it is to come out of the closet.
Choosing to own a franchise rather than starting a business from scratch poses many advantages. Franchises already possess brand exposure in the market. This is one of the toughest jobs of any new entrepreneur. It presents an immediate credibility and reliability with your future customers. There is also no need to create a business plan from scratch. You are buying a “business in a box” as each opportunity has a proven and consistent system for you to follow. Lastly, there is always someone in your corner. Training is provided and it’s always nice to be able to call someone for the answers.
GayFranchise also lists several vendors who can assist you in making your purchase. Whether it’s one of our Capital Partners, Consultants or Attorneys, these companies stand by to aid you making your franchise ownership a reality.
So let this year be about broadening your horizons by researching other opportunities to your current state of employment and being prepared for whatever may come your way.
Once you own a franchise, feel free to post an announcement at GayWallet.com – a community of LGBTQ people and straight people who support gay and gay-friendly companies and organizations.